Showing posts with label books. Show all posts
Showing posts with label books. Show all posts

Tuesday, February 07, 2023

What's the best way to get books in English in Israel?

I'm in center city Jerusalem, where there are probably a dozen new and used bookstores that sell books in English within walking distance of where I live. There are also a few libraries a little farther away with very limited selections. I have at least twice as many books as any of them. The American Consul library stopped offering books at all a long time ago, but the British library in Baka I understand has a good selection. My understanding is that it charges a membership fee, though. The selections in all the bookstores, both new and old, are very, very limited. They never have what I want. 

The "free" shipping from BookDepository and BetterWorldBooks really just means they up the price of books to include shipping. If you use a VPN and list the USA as your address, you'll get a different, much lower price. Still, sometimes they have decent prices for books, especially BD with books from the UK.  BWB might have that with some old used books. 

Amazon has real free shipping on most new books if you order $49 or more for many but not all items. (If you order books from some local bookstores, they'll just buy them on Amazon for you.) 

If you're into comics and/or graphic novels MyComicShop sells new ones at 35 percent off with preorders, and you can set up shipping so your orders only go out when they top $50. Their international shipping is $25, so it pretty much evens out. They do an excellent job packing everything, and their customer service is wonderful. But they do only deal with comic books, graphic novels, and comic book novel adaptations. You can also add older comics, graphic novels, and comic strip collections, to your preorder orders if they have them in stock. Prices vary depending on collectibility and condition. (You can also sell in demand issues in good condition back to them, but I don't know how that works.)

Someone recommended AwesomeBooks to me, so I'm ordering 10 used books from AwesomeBooks, and shipping is £11.90. Still, most of the books are 60% off with an additional 20% off coupon code (awesome20 for new customers), so it's still a good deal. These aren't books on my want list, just books they have on sale. The total cost for the order is about $40, so that turns out to about $4 per used book. We'll see if it turns out to be worth it or not.

I hope this helps.

Thursday, December 02, 2021

Book Depository's international free shipping is a lie

Ads from Book Depository claim "FREE DELIVERY" on all books mailed internationally--but it's not really free. 

Here's one example: Amazon says the retail cost of this book is $14.95, and the Amazon price is $13.46. If you spend $49 worth on qualifying products (including this and most other new books) at Amazon, shipping to Israel is FREE.

Meanwhile, Book Depository offers "FREE" shipping on the same book but sells it for 95 shekels, which is about $30. That's about $16.50 you pay for "FREE" shipping, or $15 above even the retail price. 

How is this sort of false advertising even legal?

Friday, May 27, 2016

Words for Nerds #AtoZChallenge--X is for eXtreme Writing (the ONLY way to write)

Improv says you have to “commit 100%.”

One of my rules of comedy is that you should, “take it as far as it will go. All the way up to the edge . . . and then push.”

And as I’ve told members of my critique group (please excuse the PG language), “Don’t do anything half-assed. It should be full-assed or nothing!”

I honestly mean that.  

What I’m talking about is extreme writing—and it’s the only way you should write.

I think if you look at any successful book, you’ll see the author didn’t hold back, didn’t do things by half. Whatever the author was doing, the author did it all the way. You might like it. You might hate it. But either way, you have to respect that whatever the writer’s vision was, that writer went for it.

Take Harry Potter as an example. That book isn’t just about a boy with magical powers who waves a wand and recites spells. There’s a whole magical world around him that’s rich with detail. Hogwarts has a history. Letters are delivered by owls. Food comes alive. Trees can attack you. Staircases move. Paintings talk. Ghosts roam the halls. J.K. Rowling didn’t do things by half. She took it all the way up to the edge and then pushed.


Or Gilbert Garfinkle from Why My Love Life Sucks (The Legend of Gilbert the Fixer,book one). I didn’t set out to write a series about just any geek; I set out to write a book the ultimate geek. Gilbert isn’t just a hacker; he’s the ultimate hacker. He’s not just a nerd fighter; he’s the ultimate nerd fighter. He’s not just a fan of Star Trek; he’s a fan of pretty much every form of geek or nerd culture. And I wasn’t going to give him a little problem. I gave him the ultimate teenage geek’s ultimate nightmare: getting stuck with a gorgeous vampire girl who wants to be his platonic BFF, literally forever!

Now that’s extreme writing.

You don’t have to write fantasy, science fiction or comedy for your writing to be extreme. You can commit 100% to writing a quiet book, too. Just don’t set out to make a quiet book with a few exciting scenes, or an exciting book with a few quiet scenes. Whatever choice you make, stick with it! Commit to it! Don’t waffle. Unless, of course, you’re all about waffling, in which case, I want to see you waffle like an IHOP! I want to see you waffle like no one has ever waffled before! I want you to be the King or Queen of Waffles!


Like many people, The Shawshank Redemption is one of my favorite movies. I love it because the hero, Andy Dufresne, isn’t just ordinary—he is extremely ordinary. He isn’t just boring—he is extremely boring. He’s an accountant, for goodness sakes! His hobbies include playing chess and reading. How boring (in the eyes of most people, not a book addict like me) can you get? His favorite music is opera. Opera! Andy is as ordinary as a piece of coal, but here’s the thing about coal: under a great deal of pressure, a piece of coal can turn into a diamond. And that for me is the beauty of this movie. Andy Dufresne succeeds—not despite being extremely ordinary and boring—but because of it.  

And that, I think, is a metaphor for extreme writing. Take something that could be boring and ordinary, put it under the pressure of making it extreme, and watch it shine. 

It honestly doesn’t matter what you’re writing about. As long as you make it extreme, your story will be more compelling for it. 

Monday, May 23, 2016

Writing Words for Nerds #AtoZChallenge--U is for Unique

“My book is fantastic!” he said. “And it’s unique! There’s no way anyone has ever written anything like it.”

I rolled my eyes, which was okay, because no one can hear you roll your eyes over the telephone. I think.

This was a friend of my husband, and he needed to talk to me because he had just written a children’s book, and he wanted someone to publish it.

Unlike me, he didn’t have a literature degree and he wasn’t published even once in some local magazine, forget about having years of experience as a newspaper and magazine writer and illustrator. He was just a dad who had made up a story that entertained his kid. But in his heart he knew it was the best thing since The Cat in the Hat, only better.

Too bad he wasn’t a celebrity. Then maybe his story would have had a shot.

“Are you sure?” I asked. “How many picture books have you read?”

“I don’t need to read any picture books,” he said. “I just need to you to tell me how you get a publisher.”

“It doesn’t work like that.” I sighed. “You have to read children’s books to make sure it hasn’t been done before.”

“I know it hasn’t, because it’s unique.” There he went again.

I wasn’t about to ask him what made it unique. The way he skirted the subject, I could tell he was afraid that I was going to steal his fantastic and unique idea.



Yeah, it doesn’t work like that, either. Real writers like me have more ideas than we know what to do with. We don’t go around stealing them.

Eventually, I gave up and told him to buy a copy of the latest Children’s Writer’s & Illustrator’s Market guide. I felt bad about helping someone add to the world’s slush piles. Stuff like that gives the rest of us a bad name. It makes publishers close their doors to submissions, which makes everything harder for those of us who know what we’re doing. Sometimes we even give up on the submission process, which means the slush piles get worse and worse, and the door openings get narrower and narrower.  

But there wasn’t anything else I could do. In his eyes, his story was amazing. He said so, so it had to be true! Why couldn’t I just take his word for it? And why was I standing in the way of his obviously brilliant idea? So I didn’t. I gave in. I wasn’t about to destroy his day-old dream of publishing a picture book and becoming richer than J.K. Rowling all because of his brilliant and unique idea that took him all of five minutes to come up with. I left that up to the publishers.

So I how do I know his story wasn’t all that he thought it was?

Because he made it clear that he didn’t read children’s books.

That means his story had either been written a hundred times before, or it actually WAS unique—but only because there was something so horrible wrong with it that no decent editor would allow it to be published. 

This isn’t to say that it’s impossible to write something unique and worthy of publication. It certainly IS possible, and it’s something every writer should aim for.

But the way to get there isn’t by refusing to read the books that already exist in your intended genre.

No, the way to get there is by reading and reading and reading some more in your chosen genre. It’s by analyzing those books to figure out what works and what doesn’t and why. It’s by reading nonfiction books that show you how to analyze and understand your chosen genre. It’s by reading until you discover there’s a book you need to read in that genre but can’t because it hasn’t been written yet. Only once you’ve made that discovery, will you have truly found the seed of something unique.

But that’s just the seed.

To help it grow into a beautiful and unique flower, you’re going to have to plant it in good soil, water it, feed it, and nurture it.

Because a story isn’t just an idea. That’s why you can’t copyright an idea. A story is an idea expressed in a unique way. Only the way the idea is expressed can be copyrighted. 

J.K. Rowling wasn’t the first person to write a kids’ book about a school of wizardry, but she was the first person to create Harry Potter, Hermione Granger, Ron Weasley and all the things that make Harry Potter one of the most popular series of all time.

So how do you come up with a unique way of expressing a story idea?

It starts by reading and reading and reading some more. By analyzing those books to figure out what works and what doesn’t and why.  By looking for the things you can say that no one else has said—not because they’re horribly wrong, but because no one with your unique way of looking at the world and expressing what you see has ever tried it before.

That’s how you develop the one thing every editor and every agent says he or she is looking for: a unique voice.

All of this takes time. If you just decided to be a children’s book writer yesterday, trust me, you’re nowhere close. Pick up a bunch of children’s books are start reading.  Analyze what you read. How many pages are there? How many words are on a page? How much of the story is told through the text, and how much through the illustrations? Is there dialogue? Who’s the main character? What age? Is there something on the right-hand page that makes you want to turn the page to find out what happens next? To quote Mem Fox, “Writing a picture book is like writing War and Peace in haiku.” This job is a lot harder than it looks.

Or as Pablo Picasso put it, “Learn the rules like a pro, so you can break them like an artist.”

You first need to learn what a voice is before you can develop one that’s unique to you. You need to understand the rules before you can break them, or at least make them your own.


So what exactly is a writer’s voice? More on that in my next blog post. 

Monday, May 16, 2016

Writing Words for Nerds #AtoZChallenge—Q is for Questions (Do you need them?)

Yes, a writer needs questions. You simply can't do without them. 

But why? 

Keep reading, and I’ll tell you.

I once worked under an arts-and-entertainment editor who gave me this classic piece of newspaper advice: “Tell ‘em. Then tell ‘em. Then tell ‘em again!”

I knew what she meant. I had already learned about the journalism pyramid. You start with maybe one sentence that says what your article is about. Your second paragraph says what it’s about, but says more about it. Your final paragraphs go into more detail about the topic of your article. You tell ‘em about the topic of your article. Then you tell ‘em. Then you tell ‘em again. The reader gets the gist of the entire article in that first sentence. The rest is just the same thing in greater and greater depth. If you just want the headline, you’ll stop reading there. And if the headline grabs you, you’ll continue reading until you’ve reached the depth you’re looking for.

A classic piece of journalism advice, but the more I looked at it, the more I realized that format that worked so well for news didn’t quite work for feature stories.

People read the first pages of the newspaper to be informed, but when they read the magazine or the features section, they read less to be informed and more to be entertained. If you tell ‘em once at the very start what the feature piece is about, readers have no real reason to read the rest of the article. No, I decided. I need to find some other way to get readers to keep reading.

So I came up with my own rule: hook ‘em. Then hook ‘em. Then hook ‘em again!”

And it worked! Readers liked my feature articles, and I won praise and respect from my editors. In a short time I worked my way up from being a freelance arts-and-entertainment writer to the newspaper’s consumer columnist. I had two pages in the magazine, and another half a page in the middle of the week. Readers like to be hooked. I guess you could say we’re hooked on it.

But what exactly is a hook? And how do you hook ‘em again and again?

A hook is something in your story that grabs your reader and makes that reader want to keep reading. For example, if I start a book with the main character lying in bed wondering if he’s going to die by morning—and if that’s not the worst thing that could happen to him over the next few hours—that’s a pretty good hook. 


In the beginning of Why My Love Life Sucks(The Legend of Gilbert the Fixer,book one) the reader has to keep reading to find out what’s going to happen next. And that is a hook.



Basically, a hook is a question the writer plants in the reader’s mind, a question the reader won’t know the answer to unless the reader keeps reading. It can be written as a question. The first words of Toren theTeller’s Tale are “Who are you?” It takes the rest of the book to get a complete answer, and it is a doozy. But it doesn’t have to be spelled out like that. In most novels and short stories, the hook is a conflict or problem the audience wants to see resolved. Will Cinderella escape life with her cruel stepmother and stepsisters? Will the Light Side defeat the Dark Side? Will Gilbert get turned into a vampire, and why did a gorgeous girl who could have any guy she wants pick this extreme geek, anyway? You won't know the answer unless you keep reading. 

Some writer once said that every novel is a mystery, and that’s true. The writer plants a question in the reader’s mind on the first page, and the reader has to keep reading to discover the answer to the question and solve the mystery. If the mystery isn’t solved by the end, the writer has broken the unwritten author-reader contract, a contract that basically says that if the writer plants a question in the reader’s mind at the start, the writer will provide the answer to that question by the book’s end. All important questions will be answered. All important matters will be resolved. It might not be a happy ending, but it will be a resolution. It's vital that the author fulfil his or her part of the contract. 

Hook ‘em. Then hook ‘em. Then hook ‘em again works with pretty much any piece of writing that isn’t news and isn’t meant to be boring. Just plant those questions in your reader’s mind, and watch how your reader gets hooked.

So why does a writer need questions? Are you still here?

Well, I guess that's your answer.  


Friday, May 13, 2016

Writing Words for Nerds #AtoZChallengs—P is for POV. What’s the right one for your story?

 Choosing the right POV (Point of View) for your story can be a challenge. I know, because it’s challenged me. But after writing five novels and moderating a critique group for several years, I think I’ve learned a few things I can pass on to you.

I was probably halfway finished with Ride of Your Life before I realized it needed Josh’s POV. Until then, Josh was kind of flat. The reader only got to see him through Tracy’s eyes, and Tracy had a tendency to idealize him. In her eyes, he was this cute boy, a boy who made her imagined ghostly heart beat faster. Love doesn’t let us see the whole person, just the parts we like. That’s the way Tracy sees Josh.  And if I had written the entire book from Josh’s POV, Tracy would have been flat for the same reason. People are much more complex and interesting on the inside than they seem on the outside.



So I went back and added chapters and rewrote others to give the reader Josh’s POV. And that brought this entire ghost story to life.  

Ride of Your Life was probably the biggest eye opener for me, although I think I learned something every step of the way. Believe me, if this is something you’re struggling with, there’s a reason. Getting the right POV is hard! In fact, if you’ve never struggled with POV, I think you might want to reconsider your process. The best POV isn’t always obvious, and it’s worth taking a deeper look.

Okay, so how does POV work? There are three tenses: past (most common), present (immediate, exciting and fun, but a bit challenging), and future (rare, and very difficult to do well). There are also three kinds of narrators: third person (most common), first person (immediate, exciting and fun, but a bit challenging), and second person (common in nonfiction, but rare and difficult to do well in fiction).

While tense tends to be consistent, at least within a scene, the kind of narrator you use can be blended and can shift.

For example, a third-person narrator can get inside a character’s head like a first-person narrator and show the reader what the character is thinking. This is sometimes called “close third,” and the character whose thoughts we get to see is referred to as the “focal character.” If the narrator does this a lot and jumps from head to head, the narrator is omniscient, something that’s generally fallen out of favor in the last few decades (although when done well, like in A Series of Unfortunate Events, it can be delightful to read). A third-person narrator who knows things the characters don’t, particularly future events, is also omniscient.


In most cases, a writer needs to decide if a narrative will be present or past tense, and first-person or third-person.

Past is standard. Readers are accustomed to it.  

But present can be good if you either really want to get into the character’s head at the immediate moment (almost diary style) or you want to give the reader the impression that anything can happen at any moment, for example, that the main character could die. Of course, that made present tense perfect for Why My Love Life Sucks (The Legend of Gilbert the Fixer, book one). The book starts with Gilbert dying. How much fun would that be if the story were told in first-person past tense? It would kind of give away that (SPOILER ALERT) Gilbert doesn’t exactly die. Not permanently anyway. 


Whether a writer should choose third or first person is often a lot trickier.

The main advantage of third person is that the narrator can know things the main character doesn’t know, as well as show a counter point of view to the one the main character might have of him or herself. Sticking with A Series of Unfortunate Events, the narrator, Lemony Snicket, has an adult, reflective and comically morose POV, which contrasts sharply with how the main characters view themselves.  If this had been written in first-person, it would have lost half its humor and charm. The books simply wouldn’t be the same without Lemony Snicket’s strange point of view.

The main advantage of first person is that it really lets the reader feel what it’s like being in the main character’s shoes and seeing the world through his or her eyes. I couldn’t have written Why My Love Life Sucks from any point of view other than Gilbert’s. He has a unique way of seeing things that makes the story what it is.

Of course, the problem with first-person narration is that you can’t show the reader something the main character doesn’t know. That can be a serious problem if something important happens when the main character isn’t there. That’s why in the second book of the Gilbert the Fixer series (Why It Still Mega Bites, which I am close to finishing), Amber gets to be the first-person narrator of about half the chapters. Gilbert spends most of the book away from the main action, and there wasn’t any other way to tell the whole story.

In addition, first-person narration can be challenging for those who don’t feel they have a good handle on how their characters see the world. I get complimented for how well I write from a male point of view (considering I’m a woman), but I have seen writers struggle with trying to write from the point of view of someone of the opposite gender. I’ve also seen adults write kids as they imagine kids to be, rather than as they are. Beverly Cleary’s Ramona books—indeed, any of Cleary’s children’s books—are great examples of a writer who knows how to get into a kid’s head. And these books are written in omniscient third with focal characters, not first.   

Third-person narration is more flexible than many writers think. Not only can you get into a character’s head, unless you’re one of those rare writers like Hemingway or (sometimes) Capote, you generally should. At least you should know how to write third-person with a focal character. If you decide not to, that should be a conscious choice, not one made because you didn’t know there was another option. 

Writing in third makes it easier to jump around from one character’s head to another, although in general it’s preferred to have only one focal character per scene. And you can write about things the main character doesn’t know or see, so it would seem that third-person is the obvious choice.

But is it? Well, no.

It really depends on the story. 

Like Gilbert Garfinkle, sometimes the main character has a very interesting way of seeing things. In my post about writing humor, I  mentioned the House of Funny lens that is character. I love the lens of character! I love seeing thing through the unique perspective of a character who sees the world very differently. Sure, you can sort of get that with a close third-person narrator, but it’s like the difference between hearing a reporter talk about something and hearing the person who was involved talk about it. I'd rather hear the story first hand. 

Whatever point of view you choose, I hope you won’t be one of those writers who deliberately hide information the narrator knows. I consider that cheating. If your narrator gets to see all the cards, your reader should get to see all the cards, too. The only time cheating is acceptable is if it’s a part of the story. If your narrator is meant to be a liar and a cheat, it’s fine to lie and cheat here, too. But if we’re meant to see the narrator as honest, the narrator has to be honest and open with the information he or she shares, too. Lay those cards on the table where we can see them, narrator!

Okay, so let’s say you have a story, but you don’t know which POV to use. How do you decide?

Who are your characters? Do they have interesting points of view and interesting voices? Do they have a lot at stake? If so, first-person or close third-person with focal characters will probably work best for you. The more interesting and unique their voice and way of thinking are, the better your story will be in first person.

Do you want to tell the story from an outsider’s point of view? Are there things you want the reader to know that the characters don’t? If so, third-person is probably the way to go. Whether or not you use focal characters will depend on how much you want to get into your characters’ heads. If you do decide to show their thoughts, I recommend going all the way. Really show the entire landscape of what they’re thinking and feeling. If you do it, don’t do it superficially. Dig deep.

Are you trying to give the reader a sense of immediacy, the feeling that all this is happening right here and right now? Do you want to give the impression that anything could happen at any moment at any time? If so, present tense is the way to go.

Do you want to give the impression that the story you’re telling has already happened? That it’s over and fixed in stone and nothing can change it? That calls for past tense.

Let’s say you’ve decided to go with first person or third-person with a close focal character, but you’re not sure whose point of view it should be? Obviously, you’ll need to choose a character who’s present in the scene, which can change from scene to scene. After that, the character who has the most at stake is usually the most interesting.

One thing to keep in mind is that readers prefer it if there’s a clear pattern for who the narrator or focal character is. If you plan to write a book almost entirely from one character’s point of view, don’t let the first time you switch to another character’s point of view be halfway through the book. It’s jarring. Just let another character be the focal character earlier on so that readers know to expect a shift.


Like with anything else, don’t be afraid to change the POV when you edit your story you see something that will make it better.  Yes, it can be challenging, but it will be worth it in the end. 

Wednesday, April 27, 2016

Writing Words for Nerds #AtoZChallenge--B is for Books


 Too Many Books?
by Shevi Arnold


Books, books,
I have books,
On all the shelves,
In all the nooks.
Books on writing,
Books on art,
Books by the boxful,
Books by the cart,
Books in a stack,
And more in the back.
Books I’ve written,
Books I’ve read,
For when I’m sittin’,
Even books in my head.
Some say I’ve too many.
I know that’s not true!
I need more books...
And more bookshelves, too.

Tuesday, April 12, 2016

Looking for YA and Kids Book Writers, Illustrators and Other Pros on Twitter?

I've put together a great list of KidLit people on Twitter, and I highly recommend you subscribe if you want to see the latest tweets by writers and illustrators with just a click.

Here it is!

https://twitter.com/SheviStories/lists/cb-and-ya-people

It's a great list full of great stuff. Hope to see you there.

Love,

Shevi

Monday, June 16, 2014

Everything You Wanted to Know about Publishing a Picture Book (But Didn't Know Who to Ask): part 2 of 4—Writing

After publishing four novels for kids, teens, and adults who love YA books, I decided to publish a picture book: Fay Fairy’s Very BIG Problem. I ran into a few problems of my own, and so I decided to write this series of articles to remind me how to avoid or overcome those problems next time, and so others can do the same.

In the first part of this series, I showed you some of the right and wrong reasons to indie publish a picture book, the skills necessary to do it right, and why I choose to indie publish with CreateSpace. Now we're going to look at the first stage of creating a picture book—writing.


Write It

If you're reading this, you probably already have something written down or you at least have a good idea of what it is you want to write. I have, however, noticed a few basic mistakes that picture-book writers often make when they're starting out.

First, a picture book should be under 1,000 words—and under 500 words is even better. Little kids have short attention spans. Make a picture book too wordy, and your book will probably lose their attention. So make it as short as you can, and make every word count.

Second, a picture book isn't just a story with pretty pictures added to it. A picture book needs pictures to tell the story. So if your story contains any words that can simply be shown in the illustrations . . . Cut. Them. Out. For example, if your story says, “Abigail had red hair,” or even “Abigail’s red curls bounced as she walked,” cut out the part about how her hair looks. Let the illustrations simply show what Abigail's hair looks like. If you're not an illustrator, don’t even mention it in the illustration notes unless it’s vital to telling the story. You might feel inclined to tell the illustrator, for example, that Abigail has red hair because your daughter has red hair, and you want the character to look like your daughter. But if it's not really vital to the story, leave it out. Let the illustrator best tell his or her part of the story the best way that the illustrator knows how. Maybe that’s drawing Abigail with red hair, but maybe it's drawing her with black hair. Maybe it’s by drawing Abigail as a bunny rabbit. The important thing is to give the illustrator the freedom to make your story the best that it can be.

The manuscript for Fay Fairy’s Very BIG Problem. Notice that the illustration notes only explain things that are necessary to the story and that are not easy to infer from the story itself. Also note that the words are in the font and format that will be used in the finished book to make it easier to copy and paste the words directly from Microsoft Word into the artwork.

Third, make your story kid, parent, teacher and librarian friendly. You’d think this goes without saying, but you wouldn't believe how many writers insist on writing stories that are meant to appeal just to kids or just to parents. Of course, you want kids to shout, “Again!” But that’s not going to happen if an adult doesn't buy the book first. Of course, you want an adult to buy the book. But that’s not going to happen if the kid isn't going to want to hear it.

You should also consider what your picture book offers a parent, teacher, or librarian that can't be found in another book. A parent, for example, might need a picture book about blended families or living with a developmentally disabled sibling or a bunch of other stuff that Dr. Seuss never considered writing about. A teacher might need a book about dinosaurs or rivers or a recent historical event or how to deal with a bully. And librarians are constantly being asked for books on topics they don’t have. Having a book on a needed topic can be a great way to land those paid classroom and library visits that—as we saw in part one of this series—can be a picture-book writer’s or illustrator’s bread and butter. Obviously, this is true for nonfiction, but it can also be true for fiction. So ask yourself what your book might offer its potential buyers, not just the kids that make up the intended audience.

One way to do this is to imagine offering your services as a visiting author to an elementary school teacher. That teacher is going to want you to do more than just read your book. What are you going to teach kids in connection with your book? Are you going to make your author visit interactive? If so, how?

Fay Fairy’s Very BIG Problem, for example, has a page in the back explaining how I created the story by taking an ancient Indian parable—”The Blind Men and the Elephant”—and changing it by asking, “What if the story were told from the elephant’s point of view?” I would start my author visit by telling the kids the original parable and how it gave me the idea for my book. Then after reading my book to the children, I would ask them to pick a story they all knew, like Cinderella, and I would ask them to see how many different stories they could create by changing parts of it, like the point of view character or the setting. It would be a creative exercise, and it would also teach them a bit about writing and the parts of a story. So how can you turn an author visit into something more for a teacher and her class? It’s something you should think about before you've even published your book.


The story behind your book—whether if it’s the story of how you came up with the idea or how you got it published—can often be a great topic for an author visit. This page at the back of Fay Fairy’s Very BIG Problem explains the simple method I used to come up with idea for it—and how the reader can use the same method to come up with his or her own story ideas.

Fourth, know the difference between a picture book that a parent reads to a child and a picture book that a child reads on his or her own. The first can have longer and more complicated words and sentence structure, but the second has to have short and easy to read words and simple sentence structure. I Love You the Purplest by Barbara M. Joosse is a good example of a book that was meant to be read to a child. Green Eggs and Ham by Dr. Seuss is a good example of a book that a child is meant to read on his or her own.

Fifth, map out your book so that you’ve worked out what text goes on what page. CreateSpace prefers picture-books that have exactly 40 pages. Subtract the interior title page and the copyright page, and that means ideally your story should fill 34-38 pages. Pay attention to the rhythm between odd and even pages. Unless your book is made up entirely of double-page spreads, odd pages should go on the right, and even pages should go on the left after the reader has flipped the page. This means that odd pages are great places to ask questions, and even pages are great places to answer them. For example, on an odd page it could say, “What should Gloria Gorilla wear to the ball?”  The child thinks about it for a moment, picturing a ball gown. The page is flipped, and . . . The child giggles as she sees that Gloria Gorilla is wearing a swimsuit, or pajamas, or a spacesuit, or pretty much anything that seems a silly answer to that question.

This is the storyboard I made for my still to be published picture book, Click the Dog. While a writer who isn't an illustrator probably won't make a storyboard, writers should map out their picture books in a similar way, using text instead of illustrations.

Study hundreds and hundreds of modern picture books. Pay attention to what goes into them, how many words they have, how the pictures tell the story, how they appeal to both the adults that buy them and the kids the adults buy them for, the length and complexity of the words and sentences they use, and how the story is mapped out. Also ask yourself if this is a story that has been told before. If so, what does your story offer that’s new? If not, why hasn’t a book like yours been written before?

And finally, when you’re sure you've written the story you wanted to write in the best way possible, edit and edit and edit it some more. Get other people to look it over for you. If you can, join a critique group for picture-book writers, get your manuscript critiqued at a SCBWI (Society of Children’s Book Writers & Illustrators) conference, or find someone nice enough to critique it on Verla Kay’s Blue Boards, which are now the official SCBWI boards. Picture books are very short, and every word has to be exactly right. There’s no room for errors. And it helps to get a second pair of eyes to look it over. Of course, you need to be open to honest feedback. Just remember it’s not about you; it’s about making your story the best that it can be.

Once you're done, put the text in the size and font choice that you want. I asked my Facebook friends, who are mostly writers and illustrators, about recommended font size. The consensus was that a 16-point font is best for picture books. However, I found that was too small for the size I was planning to print the finished book, which was 8.5” x 11”. I chose a 20-point font instead. I also discovered that nowadays sans-serif fonts are considered the norm for picture books, because they're easier to read in short passages, particularly for young children. Helvetica is considered the best, but because I work on a PC, I chose Arial, which is similar. And I chose Arial Rounded because that fit better with the soft, rounded, and elephantine look I was going for in the book. I chose a 1.5 line spacing, because more distance between lines makes it easier to read; and I chose not to paragraph indent, because there were too many paragraphs that were made up of just one line. I also made sure that the final line of each paragraph with more than one line had at least two words on it, so it wouldn't look strange. I find it’s easier to format paragraph text in Word than in a graphics program, like CorelDraw, so I did all of this in a Word file with extra-wide margins. That way I could just copy and paste the text for each page from Word directly into CorelDraw without having to make too many adjustments.

 
The inside title page and the first two pages of Fay Fairy's Very BIG Problem. Notice how the title page can also be used to tell a part of the story.

Of course, this is only the part of the writing that involves the story. You’ll also need to write a great title, the blurb (both for CreateSpace and the back of the book), your author bio (at least for CreateSpace, if not for the last page of the book), the copyright information (look at other books for ideas on how to do this), and a dedication or a whatever extra materials you might want to include. Having all these bits of writing done in advance can help make the final parts of creating a picture book and publishing it with CreateSpace a lot easier.

The copyright page from Fay Fairy’s Very BIG Problem. You can go to Copyright.Gov to get an official copyright, but don’t worry if you don’t have one: anything original you write belongs you the moment you write it down, whether you've purchased an official copyright or not. CreateSpace will provide you with the ISBN for your book, so it’s not necessary to purchase one if you publish with them.

For more information on writing picture books, I highly recommend Writing with Pictures: How to Write and Illustrate Children’s Books by Uri Shulevitz. Picture Writing: A New Approach to Writing for Kids and Teens by Anastasia Suen and The Complete Idiot’s Guide to Publishing Children’s Book by Harold Underdown are also great books that deal with the topic. I also highly recommend Underdown’s fantastic website, The Purple Crayon, for all things related to children’s book publishing. It’s just overflowing with useful information.


That takes care of writing your picture book. In the next article in this series, we're going to look at illustrating it. Hope to see you then!

Everything You Wanted to Know about Publishing a Picture Book (But Didn't Know Who to Ask):
Part 1—Introduction
Part 2—Writing
Part 3—Illustrating

Part 4—Publishing

Everything You Wanted to Know About Publishing a Picture Book (But Didn’t Know Who to Ask): part 1 of 4

So I recently published my first picture book, Fay Fairy’s Very BIG Problem, and I learned a few things (or to put it another way, I ran into a few big problems myself and was able to find out how to fix them).

I figured it would be a good idea to put together a series of articles about the experience, since it doesn't seem anyone else has really done that. There are a million and one blog posts about how to indie publish in general, but when it comes to publishing picture books, the information seems to be scattered in little answers to little questions all over the 'Net. This post will hopefully help me get it right from the start next time, and hopefully it will also help anyone else interested in indie publishing a picture book avoid some of the problems I ran into. 

First, why would you want to publish a picture book?

There are so many good reasons not to publish a picture book. Picture books are the most expensive books to create, because full-color books cost more to print (and most picture books have to be full color). If you’re not an illustrator, hiring a good one should cost you minimally a hundred dollars per page. Minimally. Per page. It can cost a lot more than that for good art, and you want good art. There are just too many picture books out there with bad art, and no one needs that.

So if you're thinking of publishing a picture book because you think they're easy to write and you can get your six-year-old to supply the illustrations, well . . .   

I'm not saying you shouldn't, but don't do it thinking you're going to sell a thousand or even ten copies. Do it because it sounds like a fun family project. Otherwise, don’t do it unless you’re an illustrator yourself.

Okay, so let’s say you're a writer-illustrator, like me. I was an editorial cartoonist, a newspaper illustrator, a layout artist, an arts-and-entertainment writer, and even a consumer columnist. Of course, you don’t have to have been all of that. You just have to have some talent in writing and especially illustrating, and you have to enjoy putting words together with illustrations. Illustrations are more important to a picture book than writing, because you there are lots of picture books that don’t have words or that have very few words; but there’s no such thing as a picture book without illustrations or some sort. Let’s say you're going at this with a realistic understanding of the rewards. You know you're not going to sell a lot of copies. Sure, it might happen, but that's not your expectation or your goal. You know your book will be competing against The Cat in the Hat, and Winnie the Pooh, and whoever Disney’s latest princess is for a book buyer’s dollars. And you can’t expect to win against that sort of competition.

So why are we doing this?

We're doing this because professional picture-book writers and illustrators know that the real money that’s to be made in picture books doesn't come from selling copies of books; it comes from paid school and library visits. Professional picture-book writers and illustrators also know that one leads to the other. Do a reading at a library, and chances are that some of the parents will be interested in buying copies of your book. Yes, there are author visits in middle schools, and sometimes even in high schools, but it’s generally easier to get gigs like this with picture books. It's also fun.

That was my reason for deciding to publish a picture book after having published four novels for kids, teens, and adults who like books for kids and teens. I wanted something for a younger age group; I wanted something for library visits, school visits, and parents with small children at street fairs. And I understand I’m still not finished, because during the last street fair I participated in, I met some kids and parents who were looking for early chapter books, the kind of thing suitable for third grade. I actually have one of those I started to work on, Gloria Turkey: Biggest Bird on Broadway, a funny tall tale about the creation of the first Macy’s Thanksgiving Day Parade. It’s on the backburner (along with several other books), because it will require a hundred or so more illustrations than I've already put into it (about 50 or 60). But at least I've now expanded my potential audience with my first picture book.  

Getting back on topic, let’s say you have what it takes to make a picture book, and you’re going into this with reasonable expectations. Since youve decided to go it on your own, the first thing you’re going to want to do is find a service that will print and distribute your books.

I picked CreateSpace for Fay Fairy’s Very BIG Problem.

Why CreateSpace?



CreateSpace and Lightning Source are the two most popular printers for indie published books. CreateSpace belongs to Amazon, which makes it super easy to get your book published with them available on Amazon. Lightning Source belongs to Ingram, which is one of the world’s largest distributors of books to schools, libraries, and brick-and-mortar bookstores, which means that using Lightning Source makes it easier to get your books into schools, libraries, and brick-and-mortar bookstores. I use Lightning Source for my hard cover books, because CreateSpace has yet to offer hardcovers as an option; but I use CreateSpace for everything else because it’s just easier to work with—and it’s free.

“Easier,” however, doesn't mean trouble-free, hence the problems I ran into and the need for this series.


Okay, so now you know the why, who, and where. The next article in this series will deal with the most important question: how? The next article will be all about writing a picture book for publication. Don’t miss it!

Everything You Wanted to Know about Publishing a Picture Book (But Didn't Know Who to Ask):
Part 1—Introduction
Part 2—Writing
Part 3—Illustrating

Part 4—Publishing

Thursday, February 20, 2014

How to Advertise on Facebook for $1 a Day: 9 Tips

YouTube science channel Veritasium made a video that shows that buying Facebook ads based on likes doesn't work.  Click farms will like your page without really liking your page, and that means you're paying for likes you don't want. That's true.

But as I explained to my Facebook friends, there’s another way to advertise on Facebook that will let you circumvent click farm tactics, a way that can target thousands of potential customers and that costs less than a dollar a day.

My friends asked, “How?” I made this video to explain.


There are four basic steps:

1. Be human. Have a Facebook profile, and try to develop a good relationship with your customers, your potential customers, and anyone who is likely to like you or whatever it is you do. Granted, this probably isn't going to work for some ginormous company, but some ginormous company probably isn't going to worry about click farms biting into their advertising budget.

2. Don't advertise for likes. Duh! Facebook gives you other options, so choose one of the other options.

3. Limit your reach. I limit advertising so it only goes to the friends of people who like my page. Now you're probably thinking, “But that includes friends of people from click farms.” Yeah… People from click farms don't have friends, so that’s not something I'd worry about. If you like your own page, your ads will go to your Facebook friends. And if they like your page, it will go to their friends. If you have a small business in a small town, you can do something similar by limiting advertising to your small town and its neighbors.

4. Put something in the Interests field. One book reviewer said that anyone who likes The Big Bang Theory is sure to like my funny, geeky sci-fi novel, Why My Love Life Sucks, so I put that in Interests. Even if a click farm guy has a friend, that friend isn’t going to see my ad unless he or she has also liked The Big Bang Theory, and what are the odds of that?

Screen grab from my Facebook page's Ad Manager showing how I've limited the reach of my ads to the people most likely to be interested in them
So that’s it. You've circumvented those click farm tactics.

Now here are five more tips:

1. Base Facebook ads on your "latest post." This keeps things fresh and lets you try out different things.

2. Don't sell. Inform, help, entertain, ask fun or interesting questions, provide worthwhile content, but don't sell. Okay, maybe once every ten posts or so, but 90% of your posts shouldn’t involve selling.

3. Post visual stuff, and post often. people on Facebook love to see videos, photos, drawings, and that sort of thing, particularly if they relate to real people like themselves--and like you! Posting often means you're less likely to bore your friends and your friends’ friends. I try to post at least once a day, but I really should post more often. Eight times a day would be better. Also, when it comes to words, remember brevity is…
 
A few words, a nerdalicious face (Gilbert Garfinkle, the geeky hero of Why My Love Life Sucks), some humor, and good targeting make for a promising ad.

4. Ask your friends for likes. Make friends on Facebook and ask them nicely to like your page. This will expand your reach to your friends’ and your friends’ friends. I'm shy, so it took me a while to get around to doing this. When I finally did, I was surprised to see the likes on my page go up from 305 to almost 500. Yes! They like me, they really like me!

5. Like yourself first. Use your Facebook profile to like, comment, and share the posts on your page. The more people interact with your posts, the more the ad connected with that post will get seen. So be one of the people who interacts with your posts.

As for how to keep your budget under $1 a day, set your ad to “bid for impressions.” 

Click farms can manipulate clicks and likes, but they can’t manipulate impressions. 

Facebook will suggest a bid. Mine are usually around 10 cents for a thousand impressions, so setting my budget for a $1 a day gets me up to 10,000 impressions. And it only costs me $1! 


Even with a limited reach, this ad was clicked on six times--and it only cost $0.89.

If that sounds like a good deal, give it a try. And good luck!