Showing posts with label cheap. Show all posts
Showing posts with label cheap. Show all posts

Thursday, February 20, 2014

How to Advertise on Facebook for $1 a Day: 9 Tips

YouTube science channel Veritasium made a video that shows that buying Facebook ads based on likes doesn't work.  Click farms will like your page without really liking your page, and that means you're paying for likes you don't want. That's true.

But as I explained to my Facebook friends, there’s another way to advertise on Facebook that will let you circumvent click farm tactics, a way that can target thousands of potential customers and that costs less than a dollar a day.

My friends asked, “How?” I made this video to explain.


There are four basic steps:

1. Be human. Have a Facebook profile, and try to develop a good relationship with your customers, your potential customers, and anyone who is likely to like you or whatever it is you do. Granted, this probably isn't going to work for some ginormous company, but some ginormous company probably isn't going to worry about click farms biting into their advertising budget.

2. Don't advertise for likes. Duh! Facebook gives you other options, so choose one of the other options.

3. Limit your reach. I limit advertising so it only goes to the friends of people who like my page. Now you're probably thinking, “But that includes friends of people from click farms.” Yeah… People from click farms don't have friends, so that’s not something I'd worry about. If you like your own page, your ads will go to your Facebook friends. And if they like your page, it will go to their friends. If you have a small business in a small town, you can do something similar by limiting advertising to your small town and its neighbors.

4. Put something in the Interests field. One book reviewer said that anyone who likes The Big Bang Theory is sure to like my funny, geeky sci-fi novel, Why My Love Life Sucks, so I put that in Interests. Even if a click farm guy has a friend, that friend isn’t going to see my ad unless he or she has also liked The Big Bang Theory, and what are the odds of that?

Screen grab from my Facebook page's Ad Manager showing how I've limited the reach of my ads to the people most likely to be interested in them
So that’s it. You've circumvented those click farm tactics.

Now here are five more tips:

1. Base Facebook ads on your "latest post." This keeps things fresh and lets you try out different things.

2. Don't sell. Inform, help, entertain, ask fun or interesting questions, provide worthwhile content, but don't sell. Okay, maybe once every ten posts or so, but 90% of your posts shouldn’t involve selling.

3. Post visual stuff, and post often. people on Facebook love to see videos, photos, drawings, and that sort of thing, particularly if they relate to real people like themselves--and like you! Posting often means you're less likely to bore your friends and your friends’ friends. I try to post at least once a day, but I really should post more often. Eight times a day would be better. Also, when it comes to words, remember brevity is…
 
A few words, a nerdalicious face (Gilbert Garfinkle, the geeky hero of Why My Love Life Sucks), some humor, and good targeting make for a promising ad.

4. Ask your friends for likes. Make friends on Facebook and ask them nicely to like your page. This will expand your reach to your friends’ and your friends’ friends. I'm shy, so it took me a while to get around to doing this. When I finally did, I was surprised to see the likes on my page go up from 305 to almost 500. Yes! They like me, they really like me!

5. Like yourself first. Use your Facebook profile to like, comment, and share the posts on your page. The more people interact with your posts, the more the ad connected with that post will get seen. So be one of the people who interacts with your posts.

As for how to keep your budget under $1 a day, set your ad to “bid for impressions.” 

Click farms can manipulate clicks and likes, but they can’t manipulate impressions. 

Facebook will suggest a bid. Mine are usually around 10 cents for a thousand impressions, so setting my budget for a $1 a day gets me up to 10,000 impressions. And it only costs me $1! 


Even with a limited reach, this ad was clicked on six times--and it only cost $0.89.

If that sounds like a good deal, give it a try. And good luck!

Sunday, April 28, 2013

Looking for Family Entertainment Deals in New York City? Check out These 11 Websites

New York City is one of the most amazing--and expensive--cities in the world, but deals abound if you know where to look. (Times Square in New York City, photo: Terabass)


A friend of mine from overseas will be coming to the New York City area with her family for summer vacation. We talked about it over Facetime (gotta love how Facetime can connect you with family and friends who are far away), and she told me her family wants to have a genuinely American experience. She mentioned seeing an auto race as an example.

She also said she wanted to see a Broadway show. Then we both said in unison, “But they're so expensive!”

And it’s true, they are.

But there are great deals out there if you know where to look.

For example, one year I bought tickets for the family to see Ovo by Cirque du Soleil, which is a great Cirque show. We sat only four rows from the stage, and the tickets only cost us $40 each.

Today I bought tickets for Rebounderz in Edison, New Jersey. This is an amazing indoor trampoline park that my family loves. Two tickets good for 90 minutes each were just $23. That’s $11.50 per person! Not bad.

I've also bought coupons good for discounted merchandise from some cool stores, discounted movie tickets, tickets to off-Broadway shows, like Stomp, and more.

So I compiled this list of places to look for good entertainment deals in the NYC area for my friend and her family, and I thought I’d share them here with you. 

After all, the only thing better than having a good time is having a good time at a great price. (If you're coming from overseas, be aware that you might need an American credit card to take advantage of many of these deals.)

Here's a short list of websites you should check out if you looking for entertainment deals in the New York City area:

1. Groupon

Groupon works with Expedia to bring you travel deals based on location. I bought those tickets to Rebounderz here, as well as movie tickets. It's best to subscribe a couple of months in advance, because you never know what you’re going to find.

 2. Goldstar 

Goldstar offers an eclectic list of events, some of them FREE, and many of them half or more off. Current examples are the Blue Man Group: Worldwide Theatre Sensation at Astor Place Theatre for $43.00-56.60 instead of $85.00 and Cirque du Soleil’s Totem for $37.00-$78.00 instead of $55.00-115.00. We've bought tickets to off-Broadway shows from Goldstar. You have to join the club to take advantage of offers, but it's free, so why wouldn't you?


3. Living Social

Living Social deals are . . . interesting, and even more eclectic than Goldstar's. They're worth checking, though, because you never know what you're going to find: rock-climbing in Brooklyn for the kids or a pirate boat cruise for adults, who knows? It could be fun.


4. Amazon Local

Did you know Amazon offers local deals? Well, now you do. There are deals for local services, activities, and products. For example, right now you can save 60% off a New York City ghost tour . . . if you dare. I wonder if my friend’s family would like that?


5. School Tix

How does taking in a Broadway or off-Broadway show at a decent price sound?

School Tix has a nice selection of shows at discount prices, and you generally don't have to come with a school-age child to get these deals. Right now, for example, it’s offering Annie for $45.00-$85.00; Chicago for $49.50-$88.00; and Peter and the Starcatcher for $49-$69.


6. Theater Mania

Theater Mania also offers tickets to a nice selection of shows, on and off Broadway, at reduced prices.


7. Your Broadway Genius

Your Broadway Genius has discount tickets for Broadway and off-Broadway shows, too. The selection is small, but interesting. And I was surprised to see reduced tickets for The Ride: $50 instead of $69 (not including tips). I've always wanted to take The Ride, which is part bus tour and part musical-variety show. You sit facing the windows, while actors and entertainers perform on the sidewalks of New York City in front of your eyes. Now I’m even more tempted.  


8. DealCatcher

No matter what you're looking for, DealCatcher is a great place to check prices first. I usually go there to look for deals on products, but they offer activities too. I’d be particularly tempted by the Improv and comedy club offerings they have going now. (I love, love, love Improv and stand-up comedy.) DealCatcher catches deals from other websites, so if you find something you like, you might want to follow the link to the other site to see what else they have to offer.


9. SlickDeals

SlickDeals is a lot like DealCatcher, but not all of their deals are the same. They're worth checking out too. And you might want to subscribe to both newsletters so that you can be aware of new deals before they're sold out.


10. TravelZoo

And finally, one of my favorite travel deal aggregators, TravelZoo, also offers entertainment deals by area. Of course, their New York City entertainment deals include Broadway, off-Broadway, and so much more, including unusual tours of the city, sport events, and activities on the water. TravelZoo is also a good place to look for travel deals near and not so near New York City.


Oh, and I should include this one last website just for the locals . . .

11. New York City Patch

I don't know if these exist around the country, but in this area, most communities have a Patch website with local information, such as news updates, classes, events, and much more. Here's a list of family events in the New York City area over the next few days, and most of them are free:


__________________

I hope this helps my friend make the most of her family trip, and I hope it helps you too.

This isn't a complete list by any means, so try searching on your own. And let me know what you find. I always love learning about great deals, particularly ones my family can enjoy close to home.

ADD ON: I realized after I wrote this that I completely forgot about AAA. If you have a membership--and you should if only for the roadside assistance should your car break down in the middle of nowhere for whatever reason--you're entitled to some great discounts at theme parks, restaurants, the movies, and lots more. Here's a link that should work if you can enter the site with your membership card: http://midatlantic.aaa.com/Store/Travel/AttractionandMovieTickets For example, Hersheypark tickets, which usually cost $58.80 are just $38.00 when preordered online and shipped to you (at no additional charge).

Sunday, December 11, 2011

Find the Perfect Gift for a Writer--No Matter Your Budget!

Are you looking for a gift for a writer? Trying to find the perfect something in your price range? Or would you like someone to FINALLY get you the right present, something that acknowledges who you are as a writer, and not just someone who happens to wear socks?

If your answer to any of these questions is “yes,” here are my tips and a list of some great gifts by price range. If you’re the writer, you might want to tell that special someone about this post and your thoughts on it. You could even print it, attach it to your refrigerator, and circle your favorite in red ink with arrows pointing to it. It’s not subtle, but it should do the trick.

And now here it is. (All prices are current for December 11th, 2011 and may change at any time):

A Writer's Wish List

FREE TO $10


1    Time to write!

If your spouse is a writer and you have kids, just getting the kids out of the house can be very helpful. Give the writer a coupon booklet with ten coupons good for one hour of time at home alone to write. Also throw in coupons for five undisturbed baths, five massages, and five hour-long trips to the library.

2   Cards

Diana Greenwood suggests sympathy cards for rejections. I think inspirational cards that show your support could be a great gift. Just print up cards with things like “You know who I believe in? You!” “You’re amazing in all the write ways,” and “The only thing you can’t edit…is a blank page. Keep on writing! I believe in you.” Hold onto the cards and give them out when your writer needs encouragement and support
.
3   Books on Writing or Publishing



I would particularly recommend ones that provide inspiration. Here are a few that could be great if the writer doesn’t already have them:


Zen in the Art of Writing: Releasing the Creative Genius in You:  by Ray Bradbury  ($7.99 from Amazon)




o The Artist’s Way: A Spiritual Path to Higher Creativity by Julia Cameron. This was recommended by my Facebook friend, Deborah Blake Dempsey, although I know several other writers who love this book. ($11.55 new in paperback or used for $2.84 and up with $3.99 for shipping from Amazon)




o The Writer’s Retreat Kit: A Guide for Creative Exploration and Personal Expression by Judy Reeves ($19.95 new from Amazon, but starting at $3.99 plus $3.99 shipping new from an Amazon seller.)





o Time to Write: Professional Writers Reveal How to Fit Writing Into Your Busy Life by Kelly L. Stone ($11.01 new from Amazon or $0.01 plus $3.99 used from an Amazon reseller)




o The Writer’s Workout: 366 Tips, Tasks & Techniques from Your Writing Career Coach by Christina Katz ($12.63 in paperback and $9.99 on Kindle from Amazon)





o Chicken Soup for the Writer’s Soul, edited by Jack Canfield ($10.17 new and $4 and up used from Amazon)
 



o The 3 A.M. Epiphany: Uncommon Writing Exercises that Transform Your Fiction by Brian Kiteley—recommended by Deborah Blake Dempsey, who says, “This is a good one for jump starting the creative juices or for someone stuck in their writing.” ($10.47 new from Amazon or $5.30 plus $3.99 shipping new from an Amazon reseller)


4    Autobiographies of Famous Writers


Two that I've enjoyed are On Writing by Stephen King ($10.88 for the latest edition new, although older used version may be available for less)  and Rewrites: A Memoirby Neil Simon ($1.30 plus $3.99 new from an Amazon reseller).


5   Books that Reaffirm the Magic of Stories

Novels like Cornelia Funke’s Inkheart ($8.79) and, Jasper Fforde’s Thursday Next series (starting with The Eyre Affair, $10.88 new or used for $3.79 including Super Saver shipping) , or my own soon to be released, Toren the Teller’s Tale.






6   Writing Materials

Pens, paper, sticky notes, notebooks, or a journal (for those writers who like journaling) can be nice presents. Writer Deborah Blake Dempsey says, “The Sharpie Pen. It doesn't bleed through paper. You can write, sketch or doodle your way through writer's block. I can't get enough of it and, for a writer, it's a great gift. Oh, and if a journal is given along with the pens . . . perfection.” I know that writer Lisa Yee is particularly fond of Pilot G-2 pens. After having tried them, they’re now my pen of choice too. I prefer the ones with black ink. For an author doing book signings, a fancy pen might be good. I like metallic gel pens, particularly gold.

7   Tea

My Facebook friend, Jackie Garlick-Pynaert, wrote, “Good tea. Inspirational-flavoured tea, like Green Kamboucha, Higgens and Clarke chai, or white pomegranate. Writers need their tea!” (I’m guessing this is a UK company. I wasn’t able to find it in the USA, although Trader Joe’s, Revolution Tea, and Bentley’s seem to offer similar flavors.)

8    Dark Chocolate

When I worked as an editorial cartoonist, dark chocolate helped me continue working well into the night. My favorite is Max Brenner, which has shops in New York City as well as online, but dark Dove chocolate Dove will also do.

9    A Wrist Rest

My friend, Amy Lynn Spitzley, suggested “Some sort of a wrist brace!” 3M has gel wrist rest that can be used to help support your wrist when you use a mouse. It’s just $8 from Amazon and eligible for free Super Saver Shipping.


$25 AND UNDER



10   Board Games

Writers usually love words, so a word-based game could make a nice presents. Here are some of my favorites:

o Taboo ($16.99 from Toys R Us)

o Banangrams ($14.95 from Amazon and most other places it’s sold)

o Scattergories ($16.99 from Toys R Us)

o Scrabble ($8.99 from Toys R Us)

11   T-Shirts for Writers

I like this "The Book Was Better" one from Think Geek ($16.99-19.999) :



Think Geek also has tees inspired by certain books, like Alice in Wonderland, The Hitchhiker’s Guide to the Galaxy, and The Princess Bride. Or if your writer is a NaNoWriMo 2011 winner, let them know how proud you are of them with an official NaNoWriMo winner’s tee for $25.







12   Writing-Themed Handmade Jewelry and More

Etsy, the handmade arts-and-crafts store, has a huge selection of jewelry and other fun stuff for writers. Just type “writer” into its search engine and see what you get. It can be overwhelming, so you might want to enter the name of a favorite book or something from a favorite genre instead. For example, when I typed in “science fiction” and limited the list to just jewelry, I found this adorable I, Robot necklace for $14 plus $4 shipping. 



13   A Special Edition of a Favorite Children's Book

It could be a first or hardcover edition, an illustrated edition for a book that isn’t normally illustrated, like The Hobbit, or a signed copy. Ask the writer what his or her favorite childhood book was, and start looking for it on Amazon, Ebay, or Half.com.

14   Writer's Digest

A one-year subscription costs $19.95, and it's worth it.





15   Coffee

If your writer is also a coffee addict, a favorite brand in a writing related mug, like this one (which I designed) from Café Press. The front shows a hound dog typing away in pajamas and bunny slippers, and the back reads, “Do not disturb: Writer at work.”   ($15 plus shipping, coffee not included. Posters and tees with the same design also available):



$50-$100


16   Membership in a Writers’ Organization

Membership to the SCBWI (Society of Children’s Book Writers & Illustrators) costs $85 for the first year, $74 a year after that. There are numerous benefits you can find out about here: http://www.scbwi.org/Pages.aspx/Membership-Benefits

17   A One-Day Writers’ Event

My local SCBWI group has events all year round with prices starting at free for members and $60 for non-members.

18   A Good Printer

There are many models for under $100, so don’t make your writer suffer with a printer that just doesn’t work. The Canon Pixma MG5320 wireless all-in-one printer seems like a good one. ($99.99 from Amazon)

19   Scrivener

Scrivener is a different kind of word-processing program designed specifically for the way writers think, with places for storyboarding, character information, and much more. There are videos online to help explain how everything works. Scrivener is available as a download for Windows ($40) and Mac ($45). What’s more, if you’re a recent NaNoWriMo winner, you can get Scrivener for half that (check the NaNoWriMo site for details).

20   Dragon Naturally Speaking

Dragon is speech-to-text software, which is great if you don’t type very fast or have a problem typing a lot. Get the latest version that will work with the writer’s current computer system, and look for it when it’s on sale. The version I use is 11.5 Premium, which works reasonably well with Windows 7. (The advantage of Premium is that it will also read my words back to me, which helps with editing.) The current home edition of Dragon is now on sale for $74.99 here. Also, get a good headset, preferably a USB one. I’m pretty pleased with my Sennheiser headset. It’s a fairly expensive set I bought on sale, but there are much cheaper ones like the Sennheiser single-sided voice-recognition headset

21   An E-Book Reader

Prices for black-and-white models start at $79 for the Kindle and $99 for the Nook.

22   Back Support Cushion

Diana Greenwood suggested a “super-duper back pillow for support at the desk chair, because we all know that there is no chair that can help with cramming when on a deadline.” I haven’t been able to find a good one yet, but here’s one option: Kensington memory foam backrest ($31.24 from Amazon)



$100 AND UP


23   A Writers’ Conference or Writers' Retreat

I’ve been to many SCBWI conferences, and although they can be pricey, most attendees would say they’re well-worth it. Try to find a good conference for the writer’s genre in your area, so you can at least save on airfare and maybe the cost of the hotel. Of if you’re getting this for your spouse, perhaps you’d like to join him or her? My husband did this once, and because conference attendees were given a discount, it ended up being a relatively affordable family vacation.

24   A Good Ergonomic Chair

These are usually over $100, but I was surprised to find what seems like a decent one for just $59.99 from Office Depot. Staples also has some nice-looking chairs on sale starting at $49.99, including a well-reviewed high-back office chair for $69.99.

25   Kindle Fire—So much more than an e-reader, the Kindle Fire is Amazon’s tablet, priced at $199.


Needless to say, I want one.







26   Nook Tablet

Also so much more than an e-reader, the latest Barnes & Noble Nook can even stream TV and movies from Netflix and Hulu! It costs $249, and needless to say, I want one of these too.






27   The iPad

$500 and up, the iPad is the tablet all other tablets are measured against.


28   A New Laptop

If your writer is struggling with an old computer, he or she really needs a new laptop. I’m very happy with the Acer Aspire I have, and I know many people love the fancier Toshiba Satellite laptops. I’ve heard good things about Apple’s laptops, too, although they do cost significantly more. My recommendation is to figure out how much you’d be willing to pay, check Amazon, ZD Net, and CNet for reviews, and then compare prices at sites like DealCatcher.com: http://www.dealcatcher.com/laptops. Right now they’re showing one of the latest Acer Aspire laptops at the top of the page. It’s $479.99 from Amazon (the screen is kind of small, but it’s light and has many other nice features).





And that's my list. There should be something here for every writer and for every budget.

What about you? Is there something you'd particularly like from this list or something else I left out? Leave your comments below. I look forward to reading what you think. Thanks!