Words for Nerds #AtoZChallenge--X is for eXtreme Writing (the ONLY way to write)

Improv says you have to “commit 100%.”

One of my rules of comedy is that you should, “take it as far as it will go. All the way up to the edge . . . and then push.”

And as I’ve told members of my critique group (please excuse the PG language), “Don’t do anything half-assed. It should be full-assed or nothing!”

I honestly mean that.  

What I’m talking about is extreme writing—and it’s the only way you should write.

I think if you look at any successful book, you’ll see the author didn’t hold back, didn’t do things by half. Whatever the author was doing, the author did it all the way. You might like it. You might hate it. But either way, you have to respect that whatever the writer’s vision was, that writer went for it.

Take Harry Potter as an example. That book isn’t just about a boy with magical powers who waves a wand and recites spells. There’s a whole magical world around him that’s rich with detail. Hogwarts has a history. Letters are delivered by owls. Food comes alive. Trees can attack you. Staircases move. Paintings talk. Ghosts roam the halls. J.K. Rowling didn’t do things by half. She took it all the way up to the edge and then pushed.

Or Gilbert Garfinkle from Why My Love Life Sucks (The Legend of Gilbert the Fixer,book one). I didn’t set out to write a series about just any geek; I set out to write a book the ultimate geek. Gilbert isn’t just a hacker; he’s the ultimate hacker. He’s not just a nerd fighter; he’s the ultimate nerd fighter. He’s not just a fan of Star Trek; he’s a fan of pretty much every form of geek or nerd culture. And I wasn’t going to give him a little problem. I gave him the ultimate teenage geek’s ultimate nightmare: getting stuck with a gorgeous vampire girl who wants to be his platonic BFF, literally forever!

Now that’s extreme writing.

You don’t have to write fantasy, science fiction or comedy for your writing to be extreme. You can commit 100% to writing a quiet book, too. Just don’t set out to make a quiet book with a few exciting scenes, or an exciting book with a few quiet scenes. Whatever choice you make, stick with it! Commit to it! Don’t waffle. Unless, of course, you’re all about waffling, in which case, I want to see you waffle like an IHOP! I want to see you waffle like no one has ever waffled before! I want you to be the King or Queen of Waffles!

Like many people, The Shawshank Redemption is one of my favorite movies. I love it because the hero, Andy Dufresne, isn’t just ordinary—he is extremely ordinary. He isn’t just boring—he is extremely boring. He’s an accountant, for goodness sakes! His hobbies include playing chess and reading. How boring (in the eyes of most people, not a book addict like me) can you get? His favorite music is opera. Opera! Andy is as ordinary as a piece of coal, but here’s the thing about coal: under a great deal of pressure, a piece of coal can turn into a diamond. And that for me is the beauty of this movie. Andy Dufresne succeeds—not despite being extremely ordinary and boring—but because of it.  

And that, I think, is a metaphor for extreme writing. Take something that could be boring and ordinary, put it under the pressure of making it extreme, and watch it shine. 

It honestly doesn’t matter what you’re writing about. As long as you make it extreme, your story will be more compelling for it. 

Writing Words for Nerds #AtoZChallenge--A is for Action

Five days left to the A to Z Challenge.

There are only five days left to the A to Z Challenge for April of this year.

What’s the point in even starting this late?

I only found out about the challenge a few days ago. I noticed this hashtag on Twitter, and so I asked one of my friends who tweeted it. “What’s the #AtoZChallenge?” She didn’t answer me, but a few days ago I saw it again. So I asked again. This time a second friend shared the link to the website. 

The A to Z Challenge is similar to the NaNoWriMo but for bloggers.

As with NaNoWriMo, people commit themselves to writing something within a month. With NaNoWriMo you commit to writing a 50,000 word novel during the month of November. With the A to Z Challenge, people commit to writing a blog post for every day in April except for Sundays. 

People sign up in March and choose one of a variety of themes. There’s a theme for pretty much everything, from animals to writing. Even humor and personal writing are options. Bloggers then go through the alphabet based on their chosen theme. For example, a blogger who chose humor could write about airplane travel on the first, boogers on the second, and California on the third.  

 And because of Passover--and the fact that I only found out about this right before Passover--I didn’t have time to start working on it until last night.

Why start at all then? 

I mean, I’m not a time traveler. (Not yet, anyway. Not that I know of. Future me might disagree.) I can’t go back to the first of April to start writing and posting an article a day.

And very strangely, this segues very nicely into my first blog post. My chosen theme is writing, specifically, "writing words for nerds." 

And my first blog post in the A to Z Challenge is about...

  

A is for Action

You can edit a page of garbage, as writers say, but you can’t edit a blank page.

Recently, my blog has been a series of blank pages. 

You see, I want to use my blog to help other people, or as Gilbert Garfinkle would put it, “fix the world.” 

If you look around you’ll find serious posts about how to write funny, whether to submit your work to traditional publishers or indie published, a step-by-step guide to publishing a picture book, and lots more. 

So when it comes to writing a new blog post, I find it hard to compete with myself. I find it hard to match that same level of helpfulness as the posts I've already done. 

Yes, I could write a hilarious blog post about cats or about my book addiction. (I blame my heritage for the latter. I grew up in a house where we used bookcases in place of wallpaper, and one of my great grandfathers died when he tried to reach a book on a high shelf and the entire bookcase collapsed on his frail old body. I also have an uncle who died when he was packing up his books to donate them to a library. My family lives by the book and dies by the book.) I guess they could fix the world in a small way by giving someone a laugh. The more laughter there is in the world, the better. 

But how does that compare to helping people publish their books or make life-altering decisions?

It doesn’t.

But neither does a blank page.

So A is for Action.

A is for doing.

A is for writing those pages, even if they’re garbage.

A is for starting the A to Z Challenge, even if it is April 26^th and you only have five days left to write 26 blog posts.

It doesn’t have to be great. It can be absolute garbage.

The only thing it can’t be is a blank page.  

~*~

Now to start working on my next Writing Words for Nerds A to Z Challenge: B is for Books.  

Why I'm Quitting the SCBWI (Even Though I Think It's Great)

I'm planning to quit the SCBWI when my annual membership runs out in February.

I've loved the organization. At one time I had over 10,000 posts and comments on the SCBWI boards. I've written for the SCBWI Bulletin, illustrated for it, too. I've won a monthly SCBWI writing competition. I even put together the SCBWI Illustrator's Market Guide under Harold Underdown​, which was difficult but rewarding. I've enjoyed attending SCBWI conferences and workshops, particularly in New Jersey, and I love the critique group I helped assemble through the SCBWI boards. In the past, the SCBWI was great for me.

The SCBWI (Society of Children's Book Writers & Illustrators) holds conferences and workshops throughout the year and around the country, as well as many countries outside the USA.

Over the last couple of years, though, I feel like everything SCBWI related has been moving me backward, instead of forward, and like all of us, I need to keep moving forward.

When the SCBWI boards changed hosts, all my old posts and comments--all the help and encouragement I'd provided to other SCBWI members over the years--pretty much vanished, and I started again from zero.

The new boards weren't easy to use, and fewer people used them, mostly to try to promote their own work. The sense of camaraderie--of fellow writers and illustrators supporting each other on this journey--vanished. I no longer felt like I belonged there.

Then the SCBWI started PAL (Published And Listed) membership, which I applied for. Twice. However, since my traditional credits are for illustrations, articles, stories, and other works in newspapers and magazines, I apparently don't qualify, although no one from the SCBWI thought to inform me of that. I put in my request and received no response at all. It now says that PAL status is only awarded to those who have published books with traditional publishers. Over 12 years of publishing history and all the work I've done for the SCBWI doesn't count for beans.

I've been building sandcastles, and they've been washed away. I've seen this happen to others, too. I've seen a SCBWI RA (Regional Advisor) pretty much work her butt off for the organization, and while I can't speak for her, I do feel she hasn't been rewarded for all that she's done.

All of this makes me sad.

I don't feel that my time has been wasted. I've learned a lot, things I'm putting into practice now as an indie publisher. I've made some great friends. But the truth is I probably should have left the SCBWI a few years ago.

I make it a rule in life to occasionally stop and ask myself, "Why am I doing this? Why did I start this, and am I getting what I thought I would out of this? Is there a better use of my time and energy?" When it comes to the SCBWI right now, the answers are "I don't know why I'm doing this anymore. I started this because I wanted to find an agent and a publisher, but I don't want to do either of those things anymore. My time, energy and other resources would be better spent elsewhere."

I still think the SCBWI is a great organization for anyone new to writing and illustrating for children, or for anyone who has already had a book traditionally published. Unfortunately (or perhaps fortunately), that's not me.

What Are You Geeky About?

Gilbert Garfinkle, the hero of my latest novel, Why My Love Life Sucks (The Legend of Gilbert the Fixer, book one), is the ultimate geek. He has vintage Star Wars sheets on his bed, and posters of dragons, sci-fi movies, and Albert Einstein on the walls of his tiny room in the basement. He takes apart video game systems because he so desperately wants to see what he can do to improve them.

Character sketch of super geek Gilbert Garfinkle, the hero of Why My Love Life Sucks (The Legend of Gilbert the Fixer, book one) by Shevi Arnold

Some people see being a geek as a bad thing, but I don’t, and neither does Gilbert.

In one scene he explains to Amber--the gorgeous, mixed-up vampire who wants to turn him into her platonic BFF literally forever--what it means to be a geek: ““Geeks are awesome. If other people can’t see that, it’s their problem. The very definition of being a geek is that you love something just because you love it, not because someone is telling you you should, but in spite of them telling you you shouldn’t. There’s no greater love than geek love. If you’re lucky, maybe someday you’ll find it too.”

I’ve always been super geeky about comedy, fantasy, and science fiction.

When I was little, I'd take them apart and analyze them, kind of like what Gilbert Garfinkle does with video game systems. If I didn’t like what I found, I would try to fix it. And sometimes I would take parts of a story and use them to create something new. This continued into my college years, when I majored in English Literature and Theater Studies. Actually, it continued through my time as an editorial cartoonist, illustrator, editor, consumer columnist, and arts-and-entertainment writer specializing in children's entertainment and, of course, comedy--and it continues to this day.

Nothing makes me as happy as tinkering with a funny, fantastic, incredible story.

So I ask you, “What are you geeky about?”

What is it that makes you so happy you don’t care what anyone else thinks?

Maybe you’ve found it, and maybe you’re not as ready to tell the world as I am and Gilbert is. Maybe you’re still afraid of what others might think. Well, don’t be. Others only judge because they don’t feel the joy that being truly geeky about something brings. Don’t let them steal that joy from you.

I’m geeky about writing stories that make people laugh, cry, and think, and that transport them to worlds only reachable through the imagination. I’m geeky about books. I’m geeky about Gilbert, and Why My Love Life Sucks. And I’m geeky about my fellow geeks who love books just as much as I do.

What are you geeky about? What do you love so much that you don’t care what anyone else thinks?

5 Reasons Why a Writer Needs a Blog

There are so many reasons why writers don't blog on a daily or even weekly basis. 

I often feel that if I have time to write and edit something, I should spend it writing and editing my next novel. Even as I'm writing this, I can hear Why My Love Life Sucks: The Legend of Gilbert the Fixer (book one) laying a heavy guilt trip on me, and it's not because I kill the main character off in the first few pages. It's because I really, really need to finish editing it, so people can finally read it. "So why," the story asks, "are you working on this blog post instead?"

But guilt trips aren't the only things keeping me from blogging. Sometimes I wonder if I have anything to say in a blog post, if anyone wants to hear it, and if blogging is really worth the time and effort. I know some bloggers have huge egos and think people will be fascinated by everything they do and think. I'm not one of those bloggers.

Perhaps you have similar issues.

Then I met Roxanne Porter, who told me every writer should have a blog. I asked her my favorite question: "Why?" 

Below you'll find her response. Thanks, Roxanne, for giving me a little food for thought. 

* * *

I started reading blogs long before I ever started writing my own. Despite being a writer, I was a little shy of putting my own personal thoughts and feelings out on the internet for anyone and everyone to read, and I had strong doubts that anyone would actually have any interest in what I had to say. When I finally caved and started my own blog I had no idea the impact that it would have on my life, and as my blogging has progressed I've been pleasantly surprised with the benefits that have come with blogging.

5 Reasons Why Every Writer Needs a Blog

1.       It allows you to network within the writing/blogging community. Blogging exposes you to a plethora of people, both with the same interests as your own and with differing ones, and it allows you to form friendships with people you would have never met otherwise. Some of my closest friends are people ’ve met through blogging, and being avid readers of other blogs and active with my own blog has allowed me to not only meet new people but also to find freelance jobs and to use my blog as a platform to publish freelance work. 

2.       It gives you a chance to write what YOU want to write daily. So often, as writers, we are confined to write a certain way of writing due to assignments or to the niche that we have found a career in. Writing your own blog gives you a chance to deviate from your normal writing routine and write solely for you. It allows you to stay in touch with the reason you began writing in the first place, and offers you a place where you can continually experiment with your writing. 

3.       It can serve as a portfolio for interested employers. Whenever I’ve applied for writing jobs I've included a link to my blog at the end of my signature, allowing prospective employers to read my work and get a feel for my writing skills and expertise. Your blog can function perfectly as a pseudo-portfolio when you’re trying to secure writing positions, and mine has helped me land several different writing jobs throughout the years. 

4.       It lets you fine tune your writing skills. The best way to sharpen your writing skills is through practice, and when you blog on a daily or weekly basis you are doing just that. You are constantly brainstorming ideas, writing posts, proof-reading and editing them, and publishing your work, which is a small scale version of any writing assignment you may have, whether it’s writing a freelance article or completing a book.

5.       It gives you the opportunity for constructive criticism. You can learn a lot about the way you write and where you can improve through the comments’ section of your blog, and being open to comments from readers around the blogosphere can give you some constructive criticism in how you can improve your writing. We all need critiquing from time to time and this is a great way to get some unbiased assessments of your writing.

Blogging has opened up a whole new world for me and helped me to become a much stronger writer. Whether I’m writing a daily quip for myself or polishing up a submission for an employer, I’m much more confident in my own skills because of all of the time I've spent blogging. It doesn't matter if you write technical pieces, fictional literature, or freelance articles for a living; no matter what type of writing you do blogging can help you enhance your writing style and further your career.

***

So what do you think? Is blogging worth the time, and if so, why? I hope you'll post your thoughts in the comments below.

Author Bio:

Roxanne Porter is a nanny, freelance blogger, and regular contributor to http://www.nannyjobs.org/. She writes about nanny services and the experience of being a nanny. You can email her at r.poter08 at gmail.com.

7 STEPS TO BECOMING AN AMAZON BESTSELLER (AND 3 REASONS WHY I WON’T TAKE THEM)

Anyone can be an Amazon Kindle bestseller by playing the numbers, and I'll tell you how in a moment.  

First I want to explain why I would never do it.

I want people to buy my book because they want to read it. And I want people to be happy that they bought my book after they've read it because something in it moved, inspired, or entertained them. I want readers to love my books. If I didn't, I wouldn't spend a year or more carefully writing and polishing each one. If I didn’t, I wouldn’t have spent over a decade honing my craft.

In Toren the Teller'sTale, there's a wizard who says he will not accept payment until he knows the customer is fully satisfied. That's how I feel about my books. I don't want to trick readers into buying something they don't want or need. I want them to feel that their money was well spent, that my book was worth every penny and more.

So far the reviews I’m getting are telling me that I am succeeding by my own definition of success, even if I’m not selling millions of copies or making bestseller lists. I am doing what I set out to do: I’m getting my books into the hands of people who enjoy reading them.

A lot of people would say that I'm naïve, and they may be right.

They would say that even the major publishers play the numbers to get on bestseller lists, and have been doing so for years. They would say that major publishers have huge advertising budgets, and little indie publishers have to play the numbers in order to compete. I don't know if that's true. I hope it's not. In any case, I'm not going to stoop to that level. Of course I want to win the game, but only because I’ve earned it.

Okay, now let me tell you how someone can turn almost any book into an Amazon bestseller. It has something to do with Amazon’s new program: Kindle Direct Publishing Select (KDP Select).

To understand KDP Select, you must first know what KDP is.

KDP is the Amazon program authors can use to get their e-books into Amazon's Kindle store. The regular KDP program lets publishers keep 70% of the retail price of their e-books (provided they’re priced between $2.99 and $9.99).

KDP Select, on the other hand, lets publishers make money based on the number of times Amazon Prime customers “borrow” a book for free.

Amazon Prime customers can borrow any book in the KDP Select program. To help authors encourage customers to choose their books, each author is allowed to give away his or her books for free for up to five days while that author is in the 90-day KDP Select program. The amount of money authors can make in the KDP Select program fluctuates and is based on the size of the pot every KDP Select author earns a portion of, and on the relative number of free borrows each author’s books have seen in relation to the number of free borrows other KDP Select books have seen. In other words, if 500 copies of your books are borrowed for free and everyone else in the program averages 1,000 free borrows, you’ll earn much less than everyone else. Contrary-wise, if you book is borrowed 1,000 times for free and everyone else's books are borrowed 500 times for frees, you’ll make a lot more.


The main way to draw attention to your book so people will consider borrowing it is by giving your book away for free for five days. Amazon will promote your free book at that time, and you can promote it too. You can't sell your book through BN.com, the Apple iBookstore, or any other online retailer when you're in the KDP Select program. It becomes your only way to make money. There is, therefore, a huge incentive to sell a lot of free books while you’re in the KDP Select program.

Every day, Amazon customers have the option of choosing from over 100 free books. So why would a Kindle owner choose your free book above another? What’s in it for them?

Now it’s entirely possible that what’s in it for them is a great book, but that’s not why Amazon customers trawl the freebie bestseller lists. People are willing to pay for great books--but they’re also willing to take a chance on something that may or may not be good if they don’t have to pay for it.

So what incentive are you going to give Amazon’s customers to get them to choose your book over someone else’s?  

7 EASY STEPS TO BECOMING AN AMAZON BESTSELLER

STEP ONE: write a book.

You don’t need to know how to write, and it doesn’t have to be a great book. Don’t even think of it as a book. Think of it as a product. Based on their reviews, many of the writers on the Amazon Kindle freebie bestseller list don’t really know how to write, and many of those who do are giving away a single short story or essay, not an entire novel or nonfiction book. You don’t have to write a masterpiece, just something you can slap a title and cover on and call an e-book.

STEP TWO: give it an enticing title and a nice cover.

You don’t really have to know anything about book design. There are places you can buy premade covers for $50 or less. Here’s one that has a clearance section with lovely book covers for just $18: http://mycoverart.wordpress.com/clearance/

STEP THREE: ask friends and relatives to post 5-star reviews for you.

I recently got into an argument with a writer on Amazon because I said her suggestion to write reviews for your own book is unethical.  She argued that it is common practice. As a former consumer columnist, I consider any attempt to mislead consumers unethical, and I think putting your words into someone else’s review is misleading consumers. However, there are apparently people who have no problem with it, and that’s the competition those who join the KDP Select program are up against. Remember, you're all getting a portion of the same pot, so if someone has better sales, it's at your expense. 

STEP FOUR: get a Twitter account.

The longer you’ve been on Twitter and the bigger following you have there the better.

STEP FIVE: sign up for KDP Select.

Mark the five days you’ll be giving your book away for free on your calendar.

STEP SIX: buy some Amazon gift cards.

You can start with just one $10 card and then build up from there. If things pan out, you might give away up to six $25 gift cards, which is one for every two weeks you’ll be in the KDP Select program.

STEP SEVEN: go on Twitter to announce you’ll be giving away a free Amazon gift card, and repeat this step over and over.

 Make the giveaway conditional. For example, you’ll give away a gift card to someone who re-tweets about the contest when you reach 1,000 borrows or 5,000 free downloads. You can even give away some of the cards when you get a certain number of Twitter or blog followers, 5-star Amazon reviews, or Facebook fans. Use the correct hashtags so that people looking for Kindle freebies or contests can find your tweet easily. Your tweet would look something like “#Win a $25 #Amazon gift card when my #Kindle #ebook reaches 2,000 #free downloads! Buy here (link) and RT to enter #giveaway”.

Notice how that tweet says nothing about the book itself? That’s because with this method, you’re not selling a book—you’re selling an opportunity to win a free Amazon gift card. You’re essentially selling free raffle tickets to get people to do what you want!

If you don’t think people are doing this, go to Twitter and see just how fast the #free or #giveaway hashtag flies there. It’s dizzying.

There are thousands of people on Twitter who are looking for free stuff, and they’ll be more than willing to download your free e-book to get it.

So writers are posting tweets like the one I wrote above, and those tweets are getting people to download their books in droves. They might download your book and never read it, but what difference does it make? Your book will be a bestseller. It’ll appear on the Amazon bestseller list along with all the other bestsellers. You can even put “Amazon bestseller” on your book jacket. And that will help you get a bigger share of the KDP Select pot, because all that attention and the bestseller status will help you get your book borrowed more times than the next guy’s book.

I’m not saying there isn’t a time and a place for giveaways. They can be great if you’re trying to get Twitter or blog followers or Facebook fans. They can also be great for rewarding the fans you already have. What I am saying, though, is that if you’re using giveaways to sell books, you aren’t really selling books.

3 REASONS WHY I WON’T BE JOINING AMAZON’S KDP SELECT

NUMBER ONE: I know how to play the numbers game—and I don’t want to play it.

I want people to buy or borrow my books because they want to read my books, not because they want to win some sort of giveaway.

NUMBER TWO: I don’t want to compete with writers who are willing to play the numbers game.

I’m a writer, not a salesperson, and in the KDP Select program, salespeople have a distinct advantage over writers. That would make my book look bad, because it would be lower down in the bestseller list, and other books—many of them poorly written—would be above it. How would that look if my free book didn’t sell as well as someone else’s book an Amazon customer tried and hated?

NUMBER THREE: giving your book away for free once devalues all of your work forever.

They do say, “Why buy the cow when you can get the milk for free?”

Someone once did a psychological study to see if people enjoyed a piece of cake more if it was served on a fancy dish. It turns out they do. They also discovered that a $100 bottle of wine actually tastes better if you know it costs $100. In fact, a $9 bottle of wine tastes better if you think it costs $150.

So what happens when you give your book away for free?

Those who are in the KDP Select program find they sell the most copies when their book is free and within the few days after those free days, which is when your book is riding the bestseller list high from all those free downloads. The sales and free borrows for that particular book often stay high for a while and then gradually drop off. 

However, the increased sales rarely carry over to the author’s other books—and a few writers have noted that some readers who picked up that one book for free have expressed that they expect to get the writer’s other books for free too. Instead of enticing readers with a free book, these writers are actually losing potential sales on their other books.

WHAT DOES THIS PROVE?

In the end, the Amazon sales rankings and bestseller lists, which both writers and readers tend to focus on, say virtually nothing--when it comes to free books, or books that were free at one time--about the quality of a book and everything about the writer’s ability and willingness to do anything to sell that book.

This isn’t to say that all the writers that sell a lot of free books play the numbers or manipulate reviews. Many of them don’t. But beware the company you keep, because many other writers on the free bestseller Amazon Kindle list do. 

And as a reader, do your best to read between the lines when it comes to the bestseller rankings and the reviews on those books. Maybe you’ll luck out and find a diamond in the rough, but don’t be surprised if it turns out to be rock salt in disguise.

So as you can see, the numbers can be played. The only question left for writers to ask themselves is if they want to play them. I don’t, so I fold. Now that I know the rules, I am sitting this game out.

The Why and How of Indie Publishing Hardcover Editions

My husband and I are currently working on the hardcover edition of Toren the Teller's Tale, and I think the information we're collecting might benefit others, so here it is.

Why make a hardcover edition?

Hardcover editions are better for libraries. 

Having a hardcover means your book will be shelved on a shelf and not jammed into a carousel. (We learned this the hard way with our Dan Quixote paperback. After seeing how mangled it got, we created a new "school and library edition" paperback that fits a carousel better and has discussion questions on individualism, conformity and bullying in the back. The largest format that fits the carousels well is 5.25"x8", so I highly recommend sticking to that size when it comes to a paperback.)

J.A. Konrath recommends publishing your book in every possible format to open it to the most markets, and I agree.

Having a hardcover library edition is particularly important if you are considering doing school and libary visits, which are a good way to market a children's book and--more importantly--a potential source of additional income. 

While you'll probably sell paperbacks to students (if you decide to sell copies in connection to your visits), the hardcover edition will be better for readings and will probably appeal more to the librarian or library media specialist. It's less important if your genre is one that's rarely published in hardcover, like paperback romance.

So how do I make a hardcover edition?

Lightning Source is a good POD provider, because it does hardcovers and works with libraries. It's owned by Ingram, which is a distributor that works with everyone, particularly libraries. Working with Lightning Source will get your book into Ingram's catalogs, which are sent to libraries and schools. 

Lightning Source is, however, notoriously difficult to figure out. It can also be rather expensive, not only because of the setup fee, but because it asks that books be formatted in Adobe Acrobat as a PDF/X-1a:2001 compliant file, and Adobe Acrobat costs hundreds of dollars. We're currently trying to see if we can use Nuance PDF Create instead, but unfortunately Lightning Source charges for each upload that isn't formatted correctly. It's risky. One of the reasons we chose CreateSpace for our paperbacks is that the startup cost is $0. CreateSpace will even provide you with an ISBN (Lightning Source doesn't, so you have to buy your own). CreateSpace is also a lot easier to use.

We're still in middle of working with Lightning Source, but here are a few things we've learned.

While most libary books have jackets, there are some children's books that have laminated covers. 

I prefer laminated, because it doesn't rip and it's easier to clean. Some titles like this are the Wimpy Kid books, the Origami Yoda books, and Cornelia Funke's Dragon Rider.  

This means that if your book is similar, there's no reason why it shouldn't have a laminated cover. All of these covers are matte, although they have glossy elements. I don't know if CreateSpace allows for glossy elements, but it does allow for some gold. Dragon Rider has the title and the author's name in gold, so that's something to consider if you're interested, although it will cost more.

The main thing we've been researching lately is pricing. 

How much should you charge for a hardcover edition?

This is what I found out. First, go to page 20 on this PDF document: http://www1.lightningsource.com/ops/files/pod/USPODOpsManual.pdf

You'll find there are several options. 

Your book will probably be a small hardcover, as "small" refers to the dimensions of the book, not the number of pages. (My guess is that "large" hardcover refers mostly to picture-book dimensions.) Your book will therefore cost $6.00 + $0.013 per page (a book with a jacket costs $1.55 more) per copy to print. A 500-page book, for example, costs $12.50 to print.

But that doesn't tell you how much the retail cost of your book should be. 

Lightning Source recommends that you allow for sellers to take 55% of list price if you want the widest distribution. This lets the stores sell your book at a discount.

This means you should divide your printing costs by 0.45 to get the minimum retail price for your book, which in the case of a 500-page book would be $27.78. You should then add a bit so you're not selling at a loss.

The next question then becomes, "How much will the market bear?"

To find out, go to the current New York Times besteller hardcover list for your type of book. 

In the case of my 500-page children's/YA novel, that would be this list: http://www.nytimes.com/best-sellers-books/2012-02-19/chapter-books/list.html 

While most books are priced below $20, Wonderstruck by Brian Selznick is listed at $29.99, which means this is the top of the range of what you can charge for this kind of book. Fortunately, that's stil $2 over the minimum, so it could work out for this particular book.

Don't expect to make a lot on hardcover editions. The main benefit is just to offer that option for those who need it, like some libraries.

Having a hardcover edition of your book can help you get it on library shelves

If you have any additional information, comments, or questions about hardcover editions, please add them below. Thanks, and I hope this helps!

To Tweet or Not to Tweet, That Is the Question

I have a Facebook friend who wanted to try Twitter but found it too confusing. 

I completely understand. It can be confusing at first, particularly in the area of "Why do I need this?"

For him and anyone like him who would like to start Tweeting but finds it overwhelming, here's the easy guide that should get you tweeting like @NeilHimself in no time.

First, the Twitter website is one of the worst ways to use Twitter. It just throws you in and doesn't explain anything.

The welcome page for Twitter.com

However, I would recommend you start there to set up your avatar and the basic info about yourself.

These two things are important, because they let people know you're a real person (it's best if it's a picture or drawing of your face), not some sort of spam bot, and because they give people a reason to follow you back.

I usually follow writers or funny people (particularly funny writers) back. I also follow back people who love books. I don't follow back people who want to show me how to lose weight or make $10,000 a month, and I really don't follow back girls with avatars showing them crawling on all fours and making eyes at the camera. I also don't follow back twitter birds or eggs, which are the generic avatars that Twitter comes with. Spammers usually use these, because they want to create and abandon Twitter profiles quickly. As Doctor Seuss almost said, "I do not like green eggs and spam." The two often come together, so you should try to avoid them.

You can also upload a nice Twitter background, so that people visiting your Twitter page can see you've put a little effort into it. If you have a digital camera, a nice panorama or a picture of flowers or leaves will do. For a while, I just had a photo I took of one of my bookshelves. I think that's a good way to show my interest in books. Right now, I have a bunch of my illustrations from Toren the Teller's Tale.

My current Twitter background with my illustrations for Toren the Teller's Tale

This might also be a good time to start following some people.

You can ask your friends on Facebook (if you're already on Facebook) for their Twitter names and the names of people they recommend following. You can also look up interesting people in your industry.

Give yourself a Twitter name, avatar, and bio that make it clear who you are
and why someone might want to follow your tweets.

Feel free to follow me, @SheviStories: http://twitter.com/shevistories.

You can also click on the list of people I'm following to see if there are people there you'd like to follow: http://twitter.com/#!/SheviStories/following Feel free to follow whoever you like. While most of the people I follow are writers, illustrators, or people in publishing, you'll find all sorts. For example, I'm a big geek, and I love Mythbusters, so you'll find I'm following AppyGeek and Adam Savage.

Pretty soon people will start following you. Just know that it's good manners to follow people back, although you should, obviously, never follow back a spammer. Also, don't expect a celebrity to follow you back. And if you're a writer, don't expect agents to follow you back. They might, but they probably won't. Still, you should follow them if you want to see what they're tweeting about.

Look up people you're interested in. I like Neil Gaiman, so I follow @NeilHimself. Editor Elizabeth Law is a lot of fun, so I follow @EgmontGal. And Ellen Hopkins is great, so I follow @EllenHopkinsYA. Type in the names of any people you're interested in, and, with any luck, you'll find them on Twitter.

Okay, once you're done with that, you can forget about the Twitter.com website, because you won't need to look at it until the next time you want to change your avatar, your information, or your background. That's because what you will be using--what almost everyone on Twitter uses--is TweetDeck.

Go to http://www.TweetDeck.com and click the button marked "Download."

When it comes to Twitter, TweetDeck is your new best friend.

Open the TweetDeck app, and everything after that should be clear.

TweetDeck starts with a page that looks like this:

The TweetDeck welcome page

See how all the information is there for  you to click on? You can find out how to compose a message, add multiple Twitter accounts, manage Twitter lists, sort information into columns, and so on. If you'd rather figure things out yourself, you can just click "Get Started" at the bottom of the window.

Here's what my TweetDeck window looks like:

I've created columns for the various topics I'm interested in.

In Twitter, a topic is usually, but not always, a word or group of words with a pound sign in front of it. That's why they're called hashtags, because of that hash mark, #, in front of them.

I created columns with the following hashtags, which let me follow conversations of interest to writers: #litchat #amwriting #writegoal #WritersRoad #askagent #YALitChat #KidLitChat.

Play around with hashtags to see what people are talking about. For example, do a search for "poet" if you're a poet, and find out if there are hashtags that contain the word "poet" or hashtags poets use. Create columns with the hashtags as the search terms, and read past conversations in those groups. If you'd like to join the next conversation, ask someone from the group if there's a scheduled chat and when the next one will be. Not all groups have scheduled chats, but they are one of the best uses for Twitter. To participate in a chat, make sure to incorporate the group's hashtag in your tweets.

Hover your cursor over someone's avatar, and you'll see several options. You can follow the person, reply to the tweet, or forward it. Start a conversation with someone. Don't be shy. A good way to start is by forwarding great tweets and saying how great you think they are. The original tweeter usually appreciates that.

Take it slow, have fun, and you should get the hang of it in a week.

Oh, and in answer to the "Why do I need this?" question, you don't. It's fun, though, and it's a good way to connect with people, make friends, and stay in the loop when it comes to developments and opportunities in the industry.

Have questions for agents, for example? The quickest way to get an answer is by using the #askagent hashtag. Feel good about writing 1,000 words in a day and you want to tell the world? The #amwriting and #writegoal hashtags are good for that. Have questions about writing YA? Try #WritersRoad, #YALitChat or #KidLitChat. You can even include multiple tags on the same tweet, provided you keep it under 140 characters.

Twitter is just another way to connect with people who share your interests--all of your interests. I even have columns in TweetDeck for #Eureka, #DoctorWho, #Grimm, and #OnceUponATime because I love these shows, and it's fun to talk to other people who love them too.

I hope this helps.

Oh, and there's one more thing. Blog posts like this often have buttons you can click below them in order to share them with your Facebook friends or Twitter followers. As a blogger, this makes it easier to share information that wouldn't fit into a 140-character tweet on Twitter. As a reader, this gives you an easy way to share helpful posts with other people. It's also a nice way to show your appreciation to whoever wrote that blog post, and most bloggers appreciate the recognition for their work.

I know I haven't included everything, not by a long shot, but I do hope it's enough to get you started without seeming too scary.

To tweet or not to tweet? I say give it a try! I look forward to reading your tweets.

A writer's step-by-step plan for using social media

Social media is so confusing. Writers know it's important, but where do you start? Twitter? A blog? Facebook? What do you post? How often? And how does it help you sell your book?

I've read several wonderful books on the topic. Here's a rundown of their top tips:

Author 101: Bestselling Secrets from Top Agents by Rick Frishman and Robyn Freedman Spizman

The main thing I learned from Author 101: Bestselling Secrets from Top Agents is that a writer needs a platform. It doesn't matter if you write nonfiction or fiction, it's all about your platform. So what's a platform? There are actually two kinds (three if you consider that Facebook or Twitter are also platforms, but this refers to a writer's platform).

The first kind of platform is how readers think of you when they think of you. For example, Isaac Asimov will always be known as a science fiction writer, even though he wrote many books that weren't science fiction. J.K. Rowling will forever be identified with Harry Potter. J.R.R. Tolkien will always be remembered for The Hobbit and The Lord of the Rings. Maybe in the future, I'll be known as the writer of Toren the Teller or Gilbert the Fixer. But for now, my platform is that I'm a funny writer, a Geek Goddess, and the author of humorous fiction, fantasy and science fiction for kids and teens. I also have a reputation for helping other writers out.

The second kind of platform is made up of the number of Twitter followers, Facebook fans, blog subscribers, and so on that you have. If you want an agent in today's publishing environment, you're going to need this kind of platform--but how do you get it? That part wasn't so clear, so I kept looking.

Smart Self--Publishing: Becoming an Indie Author by Zoe Winters

Smart Self-Publishing: Becoming an Indie Author is chock full of information and useful advice, both for self-publishers and traditionally published authors. While the author writes about the things that worked for her, she does acknowledge that other authors have succeeded with things that didn't, and you may succeed with them too. This sets this book apart from almost every other book I've read on self-publishing, which have gone on and on about why you should e-publish and how much success the author had as an indie publisher.

You'll learn why you need a newsletter, where you can create one, and what you should and shouldn't put in yours; working out a marketing schedule and a marketing plat; why you need to set both short-term and long-term goals, and what those goals can be; self-editing, critique groups, and hiring a freelance editor; what kind of prizes lead to more sales (and what kind don't); and all aspects of marketing, from social networking, blogs and blog hopping to marketing with video and paid advertising when you've earned enough to afford it.

This is one of the most helpful books I've read on self-publishing, and I highly recommend it.

Still, even though it talked a lot about the importance of blogging for writers, I still didn't feel I had enough of a grasp on the details. Yes, it mentioned that it's a good idea to post several times a week, but what good is that if no one is checking out your blog? How do you get people to give your blog a glance? And then a second glance? And then maybe subscribe? So I went looking for another book on the details, and I found a great one.

ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income by Darren Rowse and Chris Garret

Although it's not writer specific, I found ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income invaluable for the depth of information it contains about successful blogging.

There are two ways to make money blogging: either by selling advertising space, or by using your blog to promote your work, for example, as a freelance writer or editor. I went through the book with a highlighter, and I ended up highlighting something on every other page.

I even put stars near some things I found particular helpful. For example, there's a list of question to ask yourself to help you better understand your target audience. There's also a section on useful blog properties, and another wish suggestions for how you can create useful blog content. It was great.

We Are Not Alone: The Writer's Guide to Social Media by Kristen Lamb

 Of course, at this point, I had learned so much I felt like my head might explode. I needed one book to help me tie it all together, and luckily I found it in We Are Not Alone: The Writer's Guide to Social Media.

This book is awesome! And in my next blog post, I'll tell you why.

Meanwhile, if you have any questions about social media for writers, please feel free to ask them in the comments section below. I'll do my best to answer them if I can.