You are geeking awesome, you know that, right?
I'm so super psyched right now I could just scream...
YayYYY!
You can read the rest of the review by clicking here.
| New York City is one of the most amazing--and expensive--cities in the world, but deals abound if you know where to look. (Times Square in New York City, photo: Terabass) |
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| You can write the best book in the world, but no one will buy it if you don't know how to market it. |
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Pros
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Cons
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1. Blogging,
guest blogging, and blog tours
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It’s all based on
writing and graphics (my strengths); I have plenty of material; I can make it
specific to my books; except for paid blog tours, it’s free; I can assemble useful
blogs into a nonfiction book, which I can sell. (See 8)
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Who will read it?
How can I get people to read it? How do I find blogs that would be interested
in my books? (The Indie Book
Blog Database is a good place to start: http://hampton-networks.com/) There are
affordable blog tours available in certain categories (I did two Bewitching Blog Tours, one for Toren the Teller's Tale and one for Ride of Your Life, and that worked well enough for both), but some categories don’t have them. Some tours
are way overpriced, and there’s no guaranty anyone will see your posts. In
the end, this could be a lot of work with no return on the time (and possibly
money) invested in it.
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2. Goodreads,
LibraryThing, and other contests
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Free, except
possibly the cost of printing and shipping paperbacks to "winners."
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Most of the people
who participate are more interested in getting something for free than in your
book. A giveaway on LibraryThing of 75 e-books resulted in only one
Smashwords review that can be summed up as “I want a free copy of the next
book in the series.” Still, I haven’t tried Goodreads yet, so that might be
worth a try.
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3. Facebook
and Facebook advertising
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Except for
advertising and promoted posts, it’s free.
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I hate tooting my
own horn. I don’t want to be “that writer,” the annoying one who constantly
screams, “Buy my book!” on Facebook. Ugh. But I will keep up the little bits of
advertising I do for $1-2 a day. I just need to experiment with tweaking
those for different audiences and with different content. I also need to keep interacting with my Facebook friends and groups.
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4. Twitter
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Free. Fun. Hashtags
make it easier to find the right audience, and I can join Twitter chats on
suitable topics.
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Time consuming. And
once again, the squeaky wheel gets the grease (and I’m not comfortable with
squeaking). Twitter is better geared for the salesman than the writer.
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5. YouTube
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Words and images
together, two things I’m good at; another form of storytelling, which is always fun. I love storytelling in all its forms!
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Time consuming when
done right, and with generally very little return on time invested. I could
consider Vlogging, which is less time consuming, although I don’t feel
comfortable in front of the camera. Maybe getting comfortable in front of the camera is something I should work on…
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6. Pinterest
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Pinterest is fun.
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I have no real idea
how to use it for book marketing.
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7. Publish
a picture book
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I’ve already written
and illustrated a few dummies. Parents love book readings at libraries and bookstores and
will buy the book for their small children. I can also do paid elementary
school classroom visits.
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I’ll need to redo my
picture books so that they’re under 24 pages, which will make them cheaper to
publish in full color. That could be a lot of work. This won’t help me sell my middle-grade and teen
novels.
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8. Publish
an adult nonfiction book
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Makes it easier to
do library and bookstore visits that will attract people who will buy my book, since you can give a helpful presentation on the topic of your book to
adult book buyers. Also makes you more
attractive for radio and TV interviews. You can assemble blog posts into a
nonfiction book, so that would let you accomplish two things at once.
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Unless the topic of
the book somehow relates to your other books, this won’t sell your other books.
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9. Publish
a Jewish book
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Like an adult
nonfiction book, this will open me up to giving presentations at synagogues,
Jewish schools, and JCCs. I already have a finished book based on my mom’s childhood years
in Jerusalem at the time that Israel became a state, but I’d like to expand
it to include the life stories of four generations of women in my family in
the Holy Land. I also have a semi-autobiographical, funny, middle-grade novel
about growing up in a modern orthodox Jewish family, which I've written but haven't published yet.
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I don’t want to be
categorized as a “Jewish author.” Yes, I’m Jewish, but I write mostly comedy,
science fiction, and fantasy. This audience is unlikely to spill over to my
other books. I don’t want to be pigeonholed. Plus, I'd have to spend time editing and possibly illustrating this book, which would take time away from my other books.
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10. Paid
advertising (Google, TV, radio, magazines, websites)
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Potentially a lot of
exposure
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People generally
tune out ads, and they’re expensive! Plus, how can you be sure it’s the right
audience?
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11. Become
a celebrity
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People will buy
anything a celebrity is selling.
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The easiest way to
become a celebrity is by doing something humiliating. No thanks!
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12.
Email newsletter
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Relies on writing
and visuals, and only those interested in it would sign up.
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People generally
ignore newsletters in their email inbox. Why would they open mine? Plus I’d
need to pay a service to run it properly.
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13.
Approach bookstores
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Getting my books
into bookstores would be great.
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They generally won’t
take indie published books. Selling them on consignment is a possibility, but
I don’t know how that works. I could do an event, but that works best for
picture-book reading or nonfiction presentations.
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14. Approach
schools and libraries
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Many writers make
more money from school visits than they do from book sales. I have a great
school program about bullying and self-esteem for Dan Quixote, and another
good one on analyzing and writing fiction for my other books.
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Who do I approach,
how do I approach them, and how do I convince them my presentation is worth spending more on
than another writer’s?
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15. Podcsasting
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Similar to blogging,
but with a different audience, an audience that is on the move, driving somewhere or exercising. I have the
equipment, like a great microphone.
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I tend to get
nervous when it’s just me talking to nobody. Sometimes I cough or say things
wrong. With an autistic teenager at home, there's rarely any peace and quiet. And I don’t know if I have any material for the podcast listening
audience that will draw them to my books.
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16. Attending
fairs, conferences, and suitable conventions
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Fun, and I can
definitely pick the right audience for each book (Toren the Teller’s Tale for Renaissance Faires or DragonCon; Why My Love Life Sucks for Sci-Fi, Trekker Cons, and
ComicCons; Dan Quixote for education
conferences)
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Costs a lot, and
unlikely to be worth the money. (However, I might be able to get speaking
engagements at some of them, and they might even pay.)
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