But this doesn't mean you shouldn't advertise on Facebook. Facebook offers one of the most cost effective methods of advertising online. It's cheap, can be targeted to a specific audience, and it can work. The trick is to use it in a way that doesn't waste your money pursuing likes that aren't going to help you.
This is the original video by Veritasium. Right now I'm working on my next post, which will explain how you can make Facebook ads work for you for no more than a dollar a day. It's a method I figured out through trial and error, a method that shows my ads to a very specific audience of up to 33,000 people, for one dollar or less per day. It works for me as a writer and indie publisher, and it can be adapted to work for any indie author, published author, and just about any small business.