Ebook bestseller Amanda Hocking credits reviews from book bloggers for her successs. To find them, use the Google book-bloggers search engine. Type in the genre, and you'll get a list of people who review books in that genre.
http://www.google.com/cse?cx=017997935591651423304%3A5fpbgt6-tou&ie=UTF-8&q=fantasy&hl=en
Once you have your list, email the reviewers with Smashwords coupons for free copies of your book: http://www.smashwords.com/press/release/4
I Write Words for Nerds
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